Case | Fogarolli

Automated and efficient recruitment process for Fogarolli

Fogarolli is not only Scandinavia’s largest mobile coffee chain. They also have a mission: to introduce the true joy of Italian coffee culture to coffee lovers—everywhere. To succeed, they must recruit franchisees quickly and efficiently, and here Fogarolli faced a challenge.

The challenge

Fogarolli’s franchisee recruitment process was entirely manual. This meant it was time-consuming and inefficient, which limited the company’s growth potential.

Some of the challenges with the previous manual recruitment system:

Inconsistent handling of potential franchisees—the company couldn’t ensure a strong employer brand and therefore struggled to reach the talent they wanted.
Time- and resource-intensive processes cost time, money, and energy, making Fogarolli dependent on individual employees’ efforts
Difficulties in tracking and following up on leads resulted in poorer sales conditions and increased the risk of high-quality leads slipping through the cracks.
Challenges in achieving business goals and limited opportunities for scalable expansion.

The Solution

Fogarolli decided to take action and turned to Resultify to streamline their processes. “We had heard that Resultify were the go-to HubSpot experts in Sweden. From the moment we reached out to Resultify to having everything up and running took less than six months,” says Osvaldo Rivero, Marketing Manager at Fogarolli.

5 smart HubSpot features we implemented:

1. Automated lead management in HubSpot: We created workflows in HubSpot to automatically categorize and prioritize incoming leads.

2. Integrated SMS and email communication in HubSpot Marketing Hub: Automated SMS and email sequences were implemented to guide potential franchisees through the onboarding process.

3. Intelligent automation solutions in the CRM: We developed automated updates with customized information on contact records to minimize manual steps as much as possible.

4. Integration with Microsoft Teams for automated meeting invitations: By integrating Microsoft Teams, meeting invites are now sent automatically, ensuring control over attendee registrations and actual participation.

5. Centralized data management in HubSpot CRM: Information about potential franchisees is securely gathered in HubSpot CRM for easy access and smooth analysis.midig analys.

The Result

Entirely new opportunities to share great coffee

“Being named a HubSpot Top 20 Global Partner of the Year is proof that we deliver top quality year after year. Maintaining that level of quality is of utmost importance to us, and I believe our customers understand that we do everything for them,” says Robert Bråkenhielm, founder and CEO of Resultify. So, what has happened since HubSpot was implemented?

Has it become more efficient?

“Definitely, we are so satisfied! We never miss a lead, the Teams, SMS, and email integration saves us a ton of time, and we can build a strong employer brand thanks to the right data and smart flows in HubSpot. Everyone deserves truly great coffee, and now we have entirely new possibilities to spread joy with Italian coffee culture,” says Osvaldo Rivero, Marketing Manager at Fogarolli.

Case | Fogarolli

Automated and efficient recruitment process for Fogarolli

NoN%

Non%